Alison Donaghey

Thought Strategist … what an ideal way to describe Alison Donaghey who also serves as a speaker, successful business owner, consultant and author of Think Opposite: Using the Domino Effect to Change Your Business, Change the World.  Alison specializes in challenging people to suspend their belief and explore the opposite of what they believe.  Then they proceed with clarity because they either remain firm in their original belief or they shift to a point of view that they are more aligned with.  She can share countless examples of how encouraging others to question their status quo often leads to improvements not only in their world but the world.

Alison speaks from the heart and is led by a desire to improve conditions whether that is in someone’s business or their life.  We all benefit when we strive to make things better and question the status quo.  When Alison addresses her global audiences she captures their attention and leads them to deeper clarity and creative thinking and problem solving.

Episode Summary: 

Dana and Alison talk about their different views of things in general, the impact it has had on their business approach, and Alison gives pointers for other people’s perspectives when it comes to business.  Alison talks about how to think from a clients’ perspective. They discuss growth, the various roles people assume in business and life, and what it takes to grow into those roles.  Alison tells a story of a tanning salon she used to visit, and what a change in ownership did to the overall feel of the establishment.  Dana and Alison talk about customer service, coffee shops, and the first points of contact businesses have with their clientele”.


“When we’re in our business, we often just think of it from our business perspective, and that only takes us so far.”
“Get really clear on why they are doing this particular job, and not some other job”
“You can’t attract the people that you want if you’re not clear about who you are”
“It’s taking something over and not understanding what made that thing magic in the first place”
“It doesn’t matter what cup the coffee comes in, if it’s crap coffee, it’s crap coffee.”
“Our business extends way before our customer even becomes our customer”

Get to know Alison: