Dana tackles the topic of making an impact, not for the money, but for the number of lives you can touch. She explains that playing big means different things for different people, and that it comes down to the individual person to decide what level they should be playing on.
She talks about an experience she had recently surrounding a program that she’s launching, and how she was told to charge a certain amount for it, otherwise she would feel resentful. She explained that while that may be true for some people, it didn’t feel right for her specific situation. Dana goes on to explain why it comes down to each individual, and how she intuitively knew that raising prices would not be the correct move for her if she wanted to have her desired level of impact.