Dana starts off this episode talking about the importance of research, and why it’s a good idea to spend time researching if you plan to be in business long term, even if it’s just who will be a guest on your podcast, or who you want to have around you.
She explains that going big for the sake of it, or being hasty in your business decisions can often lead to less than satisfactory results. She also talks about scarcity, and how it can negatively impact your undertakings.